"When you join a Network Marketing Company, you are investing more than just your money. You are investing your reputation with your closest friends and relatives. Can you put a price on that?"
——Travis Bond in, Network Marketing for Dummies, by Zig Ziglar

Travis Bond is a long-standing Network Marketing advocate, educator and consultant.

“Our management systems serve both distributors and company executives,” Bond explains in one of his seminars, “but our fundamental focus is on corporate efficiencies. When the company works well … everyone is served.”

Succeeding from the Top Down

"It is not enough to do your best; you must know what to do, and then do your best."
W. Edwards Deming

The most frequent cause for failure in MLM is due to lack of experience in launching Network Marketing Operations and Implementation. “I call this kind of failure the Failing from the Top Down Syndrome.” Bond explains. “What 4-Ops does is flip that on its head, creating a Success Syndrome that drives success from experienced administration into an animated distributor family!

Experience: Inhouse & Consulting

"My career has been focused by a commitment to providing people with access: access to information, access to technology, and most importantly, access to one another."
Travis Bond

Travis Bond has participated as a corporate officer or management consultant in the launch or development of more than 30 direct sales companies, including serving as VP of Operations for the Zig Ziglar Network prior to its acquisition by Nikken, Inc. Prior to joining ZZN, Bond served in the executive management of two other MLM start-ups

Bond's understanding of network marketing systems and network marketers has recommended his employment as VP of Sales, VP of Marketing, and VP of Operations prior to his launching 4-Ops, as an MLM consulting resource.

Bond is also an Expert in Direct Sales Information Technology: he personally evaluated, selected and implemented the Back Office Software solutions for the three companies where he served on the executive team. In addition, he's consulted to the selection and implementation of more than 25 other direct sales companies and provided significant input on the total design of new software industry applications.

As Director of Sales for VideoPlus, Inc., the leader in sponsoring and sales tools for the Direct Sales industry, Bond developed and refined several innovative and effective distributor kit concepts. His designs have provided tremendous savings for direct sales companies and tremendously increased both the perceived value and the real-world effectiveness for the field.

Professional Associations

Practitioners Advisory Counsel, University of Texas at El Paso
Proposed Center for the Advancement of Network Marketing

MLMIA Board of Directors
(Multi-level Marketing International Association)